Client: Corning
For this thought leadership article, I conducted several rounds of interviews with a team of 4 engineers. Our task was to communicate the importance of fiber optics as it pertained to a new technology emerging in data centers. Our audience was informed and able to process highly-technical information.
Drawing on my background in science communications from being a journalist for the healthcare space, we successfully made a compelling argument about this complex topic.
The article appeared in Lightwave trade journal and in Corning internal use.